Post by account_disabled on Feb 28, 2024 8:21:21 GMT
For some time, Instagram has made some specific features available to marketers to promote eCommerce. These include sponsored posts, Instagram Ads but also Shoppable posts with the "Buy Now" button, which allows you to make the purchase without leaving the social network. Not only that, it is also possible to tag products on Instagram if present in photos or albums to increase the chances of the user purchasing the promoted product or service, with a simple tap on the tag. This is a new and innovative way to present online catalogues, allowing potential customers to gradually discover the products and be inspired. This is why this feature is particularly appreciated by fashion brands, who were the first to start using it to promote eCommerce on Instagram.
Promote ecommerce with Instagram Stories Stories are also effective tools for promoting an eCommerce on Instagram , given the large number Norway Phone Number of views they can generate and the possibility of reaching the right audience even with temporary content. In particular, Stories are effective tools for those who promote topics such as beauty, tourism and fashion and are well suited to advertising for small and medium-sized companies. They also allow you to insert clickable links and then send users to the online store or generate special promotions reserved for Instagram users.
Finally, we should not forget the possibility of saving highlighted Stories by creating actual categories on the Instagram profile and making it easier for potential customers to explore them or by creating sections dedicated to discounts and special offers. An advice? Take advantage of A/B tests to focus both on the creative part and on lead generation and focus on content curation, given that technical features alone are no longer sufficient to stand out from competitors, even if it is necessary to know them to exploit them in a strategy integrated Instagram marketing.
Promote ecommerce with Instagram Stories Stories are also effective tools for promoting an eCommerce on Instagram , given the large number Norway Phone Number of views they can generate and the possibility of reaching the right audience even with temporary content. In particular, Stories are effective tools for those who promote topics such as beauty, tourism and fashion and are well suited to advertising for small and medium-sized companies. They also allow you to insert clickable links and then send users to the online store or generate special promotions reserved for Instagram users.
Finally, we should not forget the possibility of saving highlighted Stories by creating actual categories on the Instagram profile and making it easier for potential customers to explore them or by creating sections dedicated to discounts and special offers. An advice? Take advantage of A/B tests to focus both on the creative part and on lead generation and focus on content curation, given that technical features alone are no longer sufficient to stand out from competitors, even if it is necessary to know them to exploit them in a strategy integrated Instagram marketing.